IPL 2020 Complete Sponsors List, 2021 season sponsors and cricket betting tips
Inaugurated in 2008, the Indian Premier League has in just a few years grown into the world’s premier tournament played on the ‘short’ cricket formula, the Twenty20, in which matches last about three hours. The League is extremely attractive for sponsorship, and even IPL 2020 sponsor cut did not affect much its revenue. The value of the IPL brand is estimated to have grown by 19 per cent to EUR 5.5 billion in the last 12 months. And it is destined to grow further, hand in hand with the television rights (the Indian channel Star Sports has paid 2.2 billion to broadcast the championship exclusively for the five years term).
The IPL is extensively sponsored by many companies providing products and services with the aim of increasing their popularity amongst the Indian public. Considering an average audience of 21.8 million per match and a whopping 446 million views worldwide, the Indian Premier League can be considered the top marketing platform for any organization that wants to expand its business domain, as in India, so worldwide. BCCI also facilitates for the partners to shorten the distance between players and companies. For instance, a company can now relate directly with Mumbai Indians so that top cricketers like Rohit Sharma, Hardik Pandya or Juspreet Bumrah can promote their products directly.
Who is the official sponsor of the IPL in 2020 and 2021?
Dream11 app bid IPL 2020 title sponsorship deal for Rs 222 crore after Vivo barred from IPL 2020, which beginning was appointed on September 19th in the UAE. Besides Dream11, other bidders involved Unacademy (Rs 210 crore), Tata Group (Rs 180 crore) and Byju’s (Rs 125 crore). In 2018, VIVO got the title sponsorship rights for 5 years with a incredible some of RS. 2199CR.
The Chinese smartphones producer VIVO was forced to suspend its sponsorship after the fans began to boycott IPL for its partnering with a Chinese company. The clash between Indian and Chinese troops at Galwan Valley in Eastern Ladakh, during which 20 Indian militaries were killed, obviously strengthened anti-Chinese sentiments in India. But in 2021 VIVO got back its title of the IPL principal sponsor. Dream11 and Unacademy also retain their collaborations with the championship and particular teams.
Here is a list of IPL 2021 sponsorship revenue for the BCCI:
- title sponsorship from VIVO – Rs.440 Cr;
- official sponsors (Unacademy, Cred, TATA Motors, etc.) – Rs.210 Cr;
- umpire sponsor (Paytm) – Rs.28 Cr;
- official strategic timeout sponsor (CEAT) – Rs.30 Cr;
- Fantasy Partner – Dream11!
Each IPL team has its own pool of sponsors. Selected sponsors play a huge role in replenishing the treasury of the IPL owners. Usually, the number of the sponsors of a team accounts 10-25, with an opportunity for the smaller local brands to avail of some advertising campaigns too. Each team has its principal sponsor, with their logos on the team’s kit (jersey), and many other sponsors: associate sponsors and official sponsors. For example, the current champion Mumbai Indians has concluded a contract with DHL Express to be the official logistics partner for the season 2021. Their associate partners are Marriott Bonvoy, Jio and Astral Pipes, and 18 official partners.
Sponsor of the IPL and international cricket betting opportunities
Not only sponsors and owners of the IPL franchises can benefit from the tournament, but also fans who dare to place bets on their favorite team. For punters, cricket betting is beneficial primarily because the odds often do not reflect the real balance of power. Huge audiences of fans choose to bet on their favourite teams regardless of the statistics, so over- or undervalued cricket odds are the norm. Bettors are left to keep an eye on the stats and do their own event analysis. Cricket can be played in live cricket, as the odds often swing to one side or the other as the game progresses, and bettors can profit handsomely from this.
As in American football, cricket has a ‘toss’ before the game starts. The winning captain has to decide whether his team will bat or field first. The toss takes place about 30 minutes before kick-off. Winning the toss is very important, as it theoretically allows the winner to play their preferred method of either setting or chasing the target. This is a big advantage, and the bookies are aware of this and adjust their odds accordingly when the toss happens.
The throw can affect a number of markets and the best example is possible one-sided matches. In T20 cricket, if the weaker teams perform first, the match is likely to get a low score as the 2nd team stops batting as soon as the presumptive low target is reached. If, however, the strongest team performs first, they can score quickly, racking up a huge score that the weaker team is unlikely to chase.
When making predictions, you need to pay special attention to the following nuances:
- ownership of the pitch – whether the team plays away or at home;
- weather conditions (be sure to check the forecast in the region);
- players’ form, preparation, injuries and disqualifications;
- previous achievements, performance of the players;
- the regulations of the matches, their format;
- quality of preparation of the field of play;
- refereeing staff!
You need to pay attention to the condition of the team, its readiness, the condition of the field and many other important factors. However, an unexpected turn of events in cricket can also happen. Traditionally, the odds on underdogs are low and it is better to bet on matches where teams of the same level are playing.